aces

Throughout history some have simply done it better than others.  I call them ACEs.  Within the practice of xD, these are companies and/or products that appeal to the senses (aesthetics), surround themselves with the right supporting ecosystem (contextual) and design to drive to the emotional side.  While they may not hit on a 5 star rating across all dimensions, they achieve a mix that results in their designation as an ACE.

usaa
usaa_logo Few companies know how to make technology the driver of delighting experiences while at the same time making it transparent to the customer.  When you call USAA, the rep who receives your call often is the same person who has spoken with you in the past.  You are not just another query into a call center.  Beyond their excellent service, USAA also serves members a magazine that thoughtfully raises awareness on key risks.
aesthetics

Rating: ★★★★☆ 

contextual

Rating: ★★★★★ 

emotional

Rating: ★★★★★ 

wegmans
wegmans-logo This is not just another supermarket.  Upon walking into a Wegmans your senses are overwhelmed with sights, sounds and smells.  Service caters to your every need, including helping you to plan meals and cooking classes.  When holiday time comes around, Wegmans bundles entire meals that take the hassle out of planning for large groups.  Whether you stop by for a take out lunch or a large order these folks put the joy back in shopping.
aesthetics

Rating: ★★★★★ 

contextual

Rating: ★★★★★ 

emotional

Rating: ★★★★★ 

legoland
legoland_logo While the expectation for Legoland is a place where the amusement park meets the hands-on science museum, the reality is a much different place.  This where a child’s dream that anything can be built out of their imagination comes true.  Attention to detail creates a surprise around most every corner.  Consistency is the key to an awakening to the world of the possible.  Walking away from the experience you can’t help but be compelled to “create” yourself.
aesthetics

Rating: ★★★★☆ 

contextual

Rating: ★★★☆☆ 

emotional

Rating: ★★★★★ 

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