aces
Throughout history some have simply done it better than others. Â I call them ACEs. Â Within the practice of xD, these are companies and/or products that appeal to the senses (aesthetics), surround themselves with the right supporting ecosystem (contextual) and design to drive to the emotional side. Â While they may not hit on a 5 star rating across all dimensions, they achieve a mix that results in their designation as an ACE.
usaa
|
|||
![]() |
Few companies know how to make technology the driver of delighting experiences while at the same time making it transparent to the customer. Â When you call USAA, the rep who receives your call often is the same person who has spoken with you in the past. Â You are not just another query into a call center. Â Beyond their excellent service, USAA also serves members a magazine that thoughtfully raises awareness on key risks. | ||
aesthetics | Rating: |
||
contextual | Rating: |
||
emotional | Rating: |
||
wegmans
|
|||
![]() |
This is not just another supermarket. Â Upon walking into a Wegmans your senses are overwhelmed with sights, sounds and smells. Â Service caters to your every need, including helping you to plan meals and cooking classes. Â When holiday time comes around, Wegmans bundles entire meals that take the hassle out of planning for large groups. Â Whether you stop by for a take out lunch or a large order these folks put the joy back in shopping. | ||
aesthetics | Rating: |
||
contextual | Rating: |
||
emotional | Rating: |
||
legoland
|
|||
![]() |
While the expectation for Legoland is a place where the amusement park meets the hands-on science museum, the reality is a much different place. Â This where a child’s dream that anything can be built out of their imagination comes true. Â Attention to detail creates a surprise around most every corner. Â Consistency is the key to an awakening to the world of the possible. Â Walking away from the experience you can’t help but be compelled to “create” yourself. | ||
aesthetics | Rating: |
||
contextual | Rating: |
||
emotional | Rating: |
||